Sierra Leone’s First Lady, Fatima Maada Bio, has publicly thrown her support behind the country’s representative at the Miss World 2026 competition, Mariyam Lorba Konneh, as voting opens for the highly anticipated People’s Choice Award.
The First Lady shared a promotional flyer for Mariyam’s People’s Choice Award campaign on her verified social media page, urging attention to the voting process and placing her platform behind the Sierra Leonean beauty queen’s quest to secure a place among the competition’s top finalists.
The development comes at a crucial stage of Mariyam’s participation in the 75th Anniversary edition of Miss World, being held in Vietnam, where contestants from across the globe are competing for the prestigious crown.
The People’s Choice Award gives members of the public an opportunity to influence the competition through their votes. According to the campaign material shared by the First Lady, winners of the continental People’s Choice categories will receive direct entry into the Top Finalists, making the voting process particularly significant for Mariyam and Sierra Leone.
The campaign flyer directs supporters to download or access the Eventista voting platform, register, select the African continent and vote for Mariyam Lorba Konneh of Sierra Leone.
The public endorsement from First Lady Fatima Maada Bio is expected to further strengthen the growing national campaign around Mariyam’s participation in Miss World, particularly as supporters continue to mobilise Sierra Leoneans at home and abroad to vote for their representative.
Mariyam has increasingly become a focal point of national pride during her Miss World journey, with her participation offering Sierra Leone an opportunity to showcase its culture, beauty and the resilience of its people on one of the world’s most recognised international beauty platforms.
With the First Lady now publicly amplifying the People’s Choice campaign, attention is expected to turn increasingly toward Sierra Leoneans and supporters of Mariyam across the world to convert the growing public support into votes.
The message from the First Lady also adds a significant national dimension to Mariyam’s People’s Choice campaign, coming at a time when every vote could prove decisive in determining who advances to the next stage of the competition.
For Mariyam’s supporters, the call is therefore straightforward: Sierra Leone must vote, mobilise and ensure that its representative receives the strongest possible backing as the People’s Choice Award enters Round One.
As the Miss World competition progresses, Mariyam Lorba Konneh’s campaign is no longer simply a personal pursuit for the crown. It has become another platform through which Sierra Leone is being represented before an international audience, with the country’s First Lady now publicly lending her voice to the effort to take Mariyam further in the competition. Lady Fatima Maada Bio Throws Support Behind Mariyam Lorba Konneh’s Miss World People’s Choice Campaign
Sierra Leone’s First Lady, Fatima Maada Bio, has publicly thrown her support behind the country’s representative at the Miss World 2026 competition, Mariyam Lorba Konneh, as voting opens for the highly anticipated People’s Choice Award.
The First Lady shared a promotional flyer for Mariyam’s People’s Choice Award campaign on her verified social media page, urging attention to the voting process and placing her platform behind the Sierra Leonean beauty queen’s quest to secure a place among the competition’s top finalists.
The development comes at a crucial stage of Mariyam’s participation in the 75th Anniversary edition of Miss World, being held in Vietnam, where contestants from across the globe are competing for the prestigious crown.
The People’s Choice Award gives members of the public an opportunity to influence the competition through their votes. According to the campaign material shared by the First Lady, winners of the continental People’s Choice categories will receive direct entry into the Top Finalists, making the voting process particularly significant for Mariyam and Sierra Leone.
The campaign flyer directs supporters to download or access the Eventista voting platform, register, select the African continent and vote for Mariyam Lorba Konneh of Sierra Leone.
The public endorsement from First Lady Fatima Maada Bio is expected to further strengthen the growing national campaign around Mariyam’s participation in Miss World, particularly as supporters continue to mobilise Sierra Leoneans at home and abroad to vote for their representative.
Mariyam has increasingly become a focal point of national pride during her Miss World journey, with her participation offering Sierra Leone an opportunity to showcase its culture, beauty and the resilience of its people on one of the world’s most recognised international beauty platforms.
With the First Lady now publicly amplifying the People’s Choice campaign, attention is expected to turn increasingly toward Sierra Leoneans and supporters of Mariyam across the world to convert the growing public support into votes.
The message from the First Lady also adds a significant national dimension to Mariyam’s People’s Choice campaign, coming at a time when every vote could prove decisive in determining who advances to the next stage of the competition.
For Mariyam’s supporters, the call is therefore straightforward: Sierra Leone must vote, mobilise and ensure that its representative receives the strongest possible backing as the People’s Choice Award enters Round One.
As the Miss World competition progresses, Mariyam Lorba Konneh’s campaign is no longer simply a personal pursuit for the crown. It has become another platform through which Sierra Leone is being represented before an international audience, with the country’s First Lady now publicly lending her voice to the effort to take Mariyam further in the competition.